How We Helped a Canadian Hotel Achieve 40x ROAS and Double Revenues

Client Overview

This waterfront hotel in Canada, nestled on a four-acre property with 88 guest rooms and three banquet halls, faced operational challenges during the pandemic. After opening in 2017, it had established a growing reputation but struggled to attract customers due to COVID-19 disruptions.

Challenges

• Pandemic Lockdowns: With travel restrictions in place, bookings plummeted, threatening the hotel's revenue.
• Desperate for Sales: The hotel needed a quick and reliable way to generate bookings and recover lost revenue.

Our Approach

We developed a customized digital campaign to address these challenges. Our solution included:

1. Targeted Paid Advertising Campaigns
   • We launched data-driven campaigns on Google Ads and Facebook Ads, designed to attract local and regional travelers.
   • Audience Segmentation: We targeted travelers seeking nearby leisure getaways and event planners needing banquet halls.
2. Optimized Ad Budget for Maximum Impact
   • Ad Spend: $1,000
   • ROAS: 40x — This resulted in $40,000 in direct sales, driving bookings and events despite economic challenges.
3. Creative Messaging and Offer Optimization
   • Leveraging emotional messaging to convey safe and memorable experiences post-pandemic.
   • Promotions included discounted stays and special event packages to encourage longer stays and bookings.
4. Conversion Tracking and Analytics
   • We implemented conversion tracking across all ad platforms, ensuring real-time visibility into campaign performance.
   • Continuous A/B testing was used to optimize ad creatives and messaging, improving click-through rates (CTR) and conversion rates.

Results

• 40x Return on Ad Spend (ROAS): Generated $40,000 in revenue from just a $1,000 ad budget.
• Full Summer Booking: The campaigns drove enough bookings to fully book the hotel’s summer season.
• Banquet Hall Bookings: The targeted ads helped secure multiple private events and group bookings.
• Sustainable Growth Strategy: The success of these campaigns provided the hotel with a reliable strategy to drive future bookings year-round.

‍